Xuming Wang

Founder & CEO | Technology-Driven Entrepreneur | AI & Commerce Platform Builder
xuming.wang.mss@gmail.com

Entrepreneur and business operator with over 20 years of experience building, scaling, and transforming businesses through technology, digital marketing, and operational excellence.

Founder and CEO since 2003, with deep expertise in AI-driven systems, e-commerce platforms, business process automation, and marketplace development.

Currently leading the development of Iwant2customize.ai, an AI-powered transactional platform designed to enable scalable customization commerce—bridging the gap between complex workflows and digital scalability.

Core Competencies

AI & Transactional Platform Development
E-commerce & Marketplace Strategy
Business Process Automation
Digital Marketing (Search, Display, Video)
Business Development & Turnaround
Global Team Management
Strategic Planning & Execution
M&A and Integration

Professional Experience

Founder & CEO | Business Operations | 2003 – Present

Founded and operated multiple businesses focused on scalable commerce and technology integration. Led end-to-end operations across strategy, marketing, systems, and team development.

Metro Sport Inc (2003) • Metro Speedgear (2008) • Metro Swim Online (2013) • MBI Ultimate (2024)

Successfully adapted business models through major market shifts while maintaining growth, profitability, and operational efficiency.


Founder & CEO | Iwant2customize.ai | 2024 – Present

Leading development of an AI-powered platform designed to enable process-driven commerce. The system handles complex customization workflows, dynamic pricing models, and large-scale SKU variability.

Built on Shopify, AWS infrastructure, and AI-based transactional systems. Target launch: June 2026.

E-Commerce & Operations Leadership

Led transformation of metroswimshop.com, ultimateswimshop.com, and speedgear.com through system modernization and operational efficiency improvements.

  • Migrated platforms to Shopify
  • Transitioned financial systems to QuickBooks Online
  • Integrated workflows to reduce cost and increase efficiency
  • Implemented automation across operations and customer processes

Business Development & Turnaround Execution

Successfully navigated a major supply disruption when Speedo shifted to exclusive Amazon distribution.

  • Rebuilt supplier network with alternative brands
  • Redesigned product portfolio
  • Increased revenue and profitability
  • Reduced reliance on single supplier

Technology & Digital Marketing Expertise

Technology Development

  • AI transactional engine design
  • E-commerce architecture and infrastructure
  • Cloud systems using AWS
  • Automation of complex business workflows

Digital Marketing

  • Google Ads: Search, Shopping, Display
  • Video campaigns and demand generation
  • Built and managed 10+ YouTube channels
  • Expert in acquisition funnels and ROI optimization

Global Operations & Team Leadership

Over 15 years of experience managing offshore teams and building long-term international partnerships.

  • Teams across India and Philippines
  • 4 data and customer specialists
  • 3 senior developers (12+ year relationships)
  • Strong expertise in outsourcing and cost-efficient scaling

Projects & Current Initiatives

Iwant2customize.ai

AI-driven platform focused on unlocking process-based transactions in customization commerce. Positioned to address a $100B+ market opportunity.

Target launch: June 2026

Personal Interests

  • Advanced snowboarder (near extreme level)
  • Hands-on landscaping design and execution
  • Content creator within YouTube ecosystem

Professional Profile

A rare combination of technical depth, operational execution, marketing expertise, and entrepreneurial resilience.

Proven ability to adapt, rebuild, and scale businesses in dynamic market environments while leveraging technology as a core driver.